On April, 15^th in Minsk the 2^nd International advert and marketing Festival “White squire” was opened. The festival will take 3 days in a business center “Moscow house” (86, Communisticheskaya str., Minsk). Every day within the framework of Festival will be held different workshops and academic and research seminars. Professional jury will estimate competitive works. Rewarding ceremony and Gala-party are to be culmination of Festival. Association of Belarusian advert organizations acts as organizer of Festival. General partner of festival – MTC (service provider). Board of Festival administrators and its founder – advertising agency “White crown” that engages 5 leading agencies of Belarus and is one of admitted leaders in a sphere of advertising business.